Impact

Abilities

- The impact of a quality website

A quality website does more than look good—it drives measurable business growth. From higher conversions to increased organic traffic, the impact is backed by data. Here's what businesses achieve with strategic web design and development.

The potential of a website.

3X
Conversion Rate
Research-driven website redesigns—combining strategic UX, persuasive copywriting, and conversion optimization—deliver an average 3x increase in visitor-to-customer conversion rates.
34%
Revenue Increase
B2C companies experience an average 34% revenue boost following comprehensive website redesigns that prioritize user experience, brand alignment, and conversion pathways.
Three-quarters of consumers judge a company's credibility based on website design, while half consider a professional website essential for business legitimacy.
7%
Conversion increase for every second saved in page load time—making performance optimization a direct revenue driver, not just a technical metric.
Websites built with superior UX design and user-focused optimization generate 4x more qualified leads compared to poorly designed competitors.
While 90.63% of all websites receive no organic search traffic, half of all consumers use Google to discover new brands—making SEO the difference between invisibility and opportunity.
300%
Growth
Comprehensive on-site and off-site SEO implementation drives an average 300% increase in organic search traffic within 6 months of strategic optimization.
14.5%
Decrease of immediate visitor abandonment following a strategic website redesign—Keeping potential customers engaged and exploring.
The potential of a website.
3X
Conversion Rate
Research-driven website redesigns—combining strategic UX, persuasive copywriting, and conversion optimization—deliver an average 3x increase in visitor-to-customer conversion rates.
34%
Revenue Increase
B2C companies experience an average 34% revenue boost following comprehensive website redesigns that prioritize user experience, brand alignment, and conversion pathways.
Three-quarters of consumers judge a company's credibility based on website design, while half consider a professional website essential for business legitimacy.
7%
Conversion increase for every second saved in page load time—making performance optimization a direct revenue driver, not just a technical metric.
Websites built with superior UX design and user-focused optimization generate 4x more qualified leads compared to poorly designed competitors.
While 90.63% of all websites receive no organic search traffic, half of all consumers use Google to discover new brands—making SEO the difference between invisibility and opportunity.
300%
Growth
Comprehensive on-site and off-site SEO implementation drives an average 300% increase in organic search traffic within 6 months of strategic optimization.
14.5%
Decrease of immediate visitor abandonment following a strategic website redesign—Keeping potential customers engaged and exploring.

Abilities

Impact

- Our abilities to build quality websites

Building websites that deliver these results requires more than templates and shortcuts. From initial wireframes to post-launch optimization, we combine technical expertise, strategic thinking, and meticulous attention to detail. Here's how we turn data-driven insights into revenue-generating websites.

Web Design & Development

We manage the entire website development lifecycle—from wireframes to launch day. Our process combines user research, modern design, clean code, and conversion strategy to create sites that perform. No templates, no shortcuts, no generic solutions. Just custom development built specifically for your brand, your audience, and your goals.

Webflow website development interface showing custom web design workflow

From wireframing to publishing,
we take care of the whole process.

Initial Planning & Wireframing

We start by understanding your business goals, target audience, and competitive landscape. Through strategic planning and wireframing, we map user journeys, define site architecture, and establish the foundation for a conversion-optimized experience.

UX/UI Design

Our design process balances aesthetics with functionality. We create interfaces that reflect your brand identity while prioritizing user experience, accessibility, and conversion pathways—ensuring every visual element guides visitors toward action.

Full Website Development

We build with clean, semantic code optimized for performance and scalability. From responsive layouts to interactive features, our development ensures your site loads fast, functions flawlessly, and provides seamless experiences across all devices.

Advanced Features

Need more than a basic site? We build complex functionality and connect your website to the platforms that power your business. Whether it's custom features, third-party integrations, e-commerce systems, or advanced animations—we handle the technical complexity so your site does exactly what your business needs.

Revision & Publishing

Before launch, we rigorously test across devices, browsers, and user scenarios. We refine based on your feedback, optimize for search engines, and deploy using best practices—ensuring a smooth, successful launch with zero technical debt.

Advanced Features

Standard websites have limits. We build beyond them—creating custom functionality, interactive experiences, and technical solutions that set your business apart from template-using competitors.

We specialize in GSAP-powered animations that enhance user experience without sacrificing performance. From scroll-triggered effects to interactive transitions, our animations guide attention, reinforce branding, and create memorable experiences—all optimized for smooth performance across devices.

We connect your website to the tools and platforms your business relies on. From booking systems and payment processors to analytics platforms and CRM integrations, we handle custom API connections that sync data, automate workflows, and ensure your website works seamlessly with your existing tech stack.

We build custom e-commerce experiences beyond pre-built platforms—from product configurators to subscription systems to complex checkout flows. Our solutions handle inventory management, payment processing, order fulfillment, and customer accounts with security and scalability built in from day one.

We develop custom web applications that transform your website into a powerful tool: member portals, interactive dashboards, internal management systems, and data visualization platforms. Built with modern frameworks, these applications combine the functionality of software with the accessibility of websites—creating experiences tailored to your specific business processes.

SEO

Stop being invisible online. Get found by the right people at the right time, driving qualified traffic and leads—all organically, without ad spend.

01 Technical SEO & Website Development

SEO starts with how we build. Clean code structure, semantic HTML, optimized images, fast load times, mobile responsiveness, and proper schema markup create the technical foundation that search engines reward with higher rankings.

02 Content Strategy & Optimization

We optimize every page for target keywords while maintaining natural, persuasive copy. Strategic heading structure, internal linking, meta descriptions, and keyword placement ensure your content ranks well and converts visitors once they arrive.

03 Google Search Console & Analytics

We monitor performance through Google Search Console and Analytics, tracking rankings, traffic patterns, and user behavior. This data informs ongoing optimization, helping us identify opportunities and refine strategy for continuous improvement.

04 Off-Site SEO & Online Presence

We build your website's credibility through strategic off-site optimization. This includes creating quality backlinks from relevant websites, optimizing your Google Business Profile, managing online directories, and developing content partnerships—all working together to boost your domain authority and search rankings.

Conversion

Traffic without conversions is wasted opportunity. Whether visitors find you through SEO, word of mouth, or paid ads, your website must convert them into customers. From initial wireframing through final design, we build with conversion as the priority—creating strategic layouts, persuasive copy, and frictionless user flows tailored to your specific audience. Every decision is intentional, every element guides toward action.

01

Understanding your audience

We identify who your ideal customers are and how they behave online. Different businesses attract different users—understanding these differences shapes every design decision for maximum conversion impact.

02

Research & Strategy

We analyze competitor performance and user behavior data to understand what works in your industry. This research informs our strategy for messaging, layout, and conversion optimization.

03

Conversion-Conscious Development

Every design decision considers conversion impact. Strategic CTA placement, persuasive copy, social proof, form optimization, and visual hierarchy work together to guide visitors toward action.

04

Testing & Optimization

We test layouts and flows before launch, then monitor analytics post-launch to identify improvements and run A/B tests on critical conversion points.

Our process for quality-first, speed-second projects.

Discovery & Needs Assesement

Development

Delivery & Revision

Follow-Ups

01

02

03

04

We begin every project by learning about your business, goals, and challenges. Through detailed questionnaires and conversations, we define your project scope, identify key objectives, and understand your target audience. We also research your competitors and industry to ensure your website stands out. This discovery phase ensures we're aligned on vision before any design or development work begins.

With strategy defined, we move into design and development. Working in iterative phases, we create wireframes, design mockups, and build functional prototypes—gathering your feedback at each stage. This collaborative approach ensures the final product matches your vision while meeting technical and conversion requirements.

Before launch, we conduct thorough testing across devices, browsers, and user scenarios. Based on your feedback and our quality checks, we refine and polish every detail. Once approved, we deploy using best practices and provide training on managing your new site.

Our relationship doesn't end at launch. We monitor site performance, address any post-launch issues, and provide ongoing support as needed. Whether you need content updates, technical assistance, or strategic guidance on optimization, we're here to ensure your website continues delivering results.

Ready to take the first step?

Answer a few quick questions about your project to help us understand your vision and goals, no commitment required. Not ready? Reach out directly to info@flos.com

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